The Vesuvius Babà
The story behind the Vesuvius Babà dates back to 1994, the year the G7 summit came to Naples. For the occasion, confectioner Giovanni Scaturchio created a babà in the shape of Mount Vesuvius, with the intention of showing the world leaders the fusion of Neapolitan creativity with the art of pastry-making. Our Vesuvius Babà was an enormous success and as such, the name, shape and idea were patented in 1995, meaning the Giovanni Scaturchio brand is the holder of the trademark and no other institution can reproduce a babà in the shape of Vesuvius for commercial purposes. Doing so would mean violating industrial property! Ever since, our Vesuvius Babà is esteemed worldwide.